Agility PIM explained
What is PIM (Product Information Management)?
What is PIM?
Managing product information across various channels can be complex and error-prone, leading to inconsistencies and inefficiencies. Product Information Management (PIM) is how enterprises transition from archaic, disconnected, manual processes to a global, go-anywhere commerce strategy that connects people to products.
PIM systems centralize and organize your product data, ensuring it's accurate and consistent.
Did you know?
86% of customers are unlikely to buy products from a brand after an experience with incomplete or inaccurate product information.
What does PIM software do?
From a consumer's perspective, PIM is everywhere — you've already experienced its benefits.
Findability
If you've entered a few product criteria into a search engine and been presented with relevant results, that's the kind of SEO and findability PIM software delivers.
Consistency
If you've seen a product's specifications online, in a brochure, and on the packaging, and they're all correct and the same, that's the kind of consistency PIM software delivers.
Confidence
If you've made an online purchase with confidence because you've reviewed features, seen photos, and been offered accessories at checkout, that's the compelling content PIM software delivers.
Targeting
If you've received a flyer with a product selection tailored to your interests, that's the kind of targeting PIM software can deliver.
PIM empowers every team
Sales teams
A single 'source of truth' puts current, correct and complete product information at their fingertips.
Product managers
Onboarding new products from suppliers and data providers is streamlined to reduce time to market.
E-commerce managers
Optimized content improves product findability for better user experience, higher conversion rates, and less cart abandonment.
Marketing teams
Content created for distinct customer audiences can be syndicated across multiple channels in targeted campaigns.
Content teams
The brand image is protected when product descriptions, images, and related content are validated and quality controlled prior to release.
Types of product data managed
Basic product data
Core identifiers like SKU, name, brand, and category that define each product.
Taxonomies & relationships
Hierarchies, cross-sells, upsells, and product bundles that connect your catalog.
Product resources
Datasheets, manuals, and supporting documents that help customers evaluate and use products.
Marketing content
Persuasive copy, descriptions, and promotional messaging tailored to each channel.
Technical specifications
Detailed attributes like dimensions, materials, and performance metrics for confident buying.
Digital assets
Images, videos, and 3D renders that bring products to life across every touchpoint.
Marketing resources
Brand-approved templates, guidelines, and assets that keep campaigns consistent.
Localized information
Translated and market-adapted content for every region, language, and locale you serve.
Ready to transform your product data?
See how Agility PIM centralizes, enriches, and distributes your product information across every channel.